The Complete Guide to Social Media Image Sizes in 2025

Social media platforms frequently update their image specifications. Here's your complete 2025 reference guide.

Instagram

Feed Posts

• Square: 1080 x 1080px (1:1)
• Portrait: 1080 x 1350px (4:5) ← Best engagement
• Landscape: 1080 x 566px (1.91:1)

Stories & Reels

• Size: 1080 x 1920px (9:16)
• Safe zone: Keep text within center 1080 x 1420px

Profile Picture

• Size: 320 x 320px minimum
• Display: 110 x 110px on mobile

Facebook

Feed Posts

• Recommended: 1200 x 630px (1.91:1)
• Square: 1200 x 1200px

Cover Photo

• Desktop: 820 x 312px
• Mobile: 640 x 360px

Profile Picture

• Size: 180 x 180px

Twitter/X

In-Feed Images

• Single: 1200 x 675px (16:9)
• Two images: 700 x 800px each

Header Photo

• Size: 1500 x 500px

Profile Picture

• Size: 400 x 400px

LinkedIn

Shared Posts

• Recommended: 1200 x 627px

Company Page Cover

• Size: 1128 x 191px

Profile Photo

• Size: 400 x 400px

YouTube

Thumbnails

• Size: 1280 x 720px (16:9)
• Min width: 640px

Channel Banner

• Full size: 2560 x 1440px
• Safe area: 1546 x 423px (center)

Pinterest

Standard Pin

• Optimal: 1000 x 1500px (2:3)
• Min width: 600px

Board Cover

• Size: 800 x 450px

Quick Reference Table

Pro Tips

1. Always upload larger than minimum - platforms compress images

2. Use PNG for graphics with text - prevents compression artifacts

3. Test on mobile - most social browsing happens on phones

4. Keep important content centered - cropping varies by device

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